Marketing Tips

Marketing and Promotional Activities at Baacumen

At Baacumen, we recognize the importance of marketing and promotional activities in driving course enrollments and revenue. Our approach to how these activities impact revenue distribution is outlined as follows:

Instructor-Led Marketing:

· Instructors who actively market their courses using their own channels (such as social media, personal blogs, or email lists) will receive a higher percentage of the revenue from sales generated through these efforts.

· For sales made via instructor-generated coupon codes or referral links, instructors will benefit from an increased share of the revenue, as a reward for their direct marketing efforts.

Platform-Led Marketing:

· When a course sale is made through platform-led marketing activities, such as Baacumen's email campaigns, social media promotion, or featured listings on the platform, the revenue will be shared at a standard rate. This reflects the collaborative effort in marketing and selling the course.

Promotional Events and Discounts:

· Participation in platform-wide promotional events or discounts may alter the standard revenue sharing model. Instructors who opt-in to these promotions agree to a modified revenue share for sales made during the promotional period.

Collaborative Marketing Efforts:

· For collaborative promotions involving both the instructor and Baacumen, the revenue share will be determined based on the extent of each party's involvement and investment in the promotional activity.

Tracking and Transparency:

· Sales originating from different marketing channels will be tracked to ensure accurate revenue distribution. Instructors will have access to sales data to understand the impact of their marketing efforts.

Support for Instructor Marketing:

· Baacumen will provide resources and support to assist instructors in their marketing efforts, including guidelines, best practices, and potentially marketing tools or templates.

Review and Adjustments:

· We regularly review the effectiveness of our marketing strategies and may adjust our revenue sharing models accordingly, to align with market trends and the overall success of the platform.

Our marketing and promotional activities aim to create a mutually beneficial ecosystem where both Baacumen and our instructors can thrive. For more information or specific queries about our marketing policies, please contact our marketing support team.

GDPR

When you visit any of our websites, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and manage your preferences. Please note, that blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Marketing Tips

Your privacy matters

GDPR